Client's Brief

 

Develop a premium Christmas event with a warm and nostalgic atmosphere for the members of the elite Noodome community.

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Execution

 

Create a music and poetry event dedicated to the 1960s period in Russian history. This event includes the poetry of iconic poets of that time, such as Yevgeny Rein, Nikolay Rubtsov, Vsevolod Nekrasov, Agniya Barto, and Charles Bukowski, interspersed with programmatic texts by Albert Camus and John Cage, as well as covers of the most memorable songs from the 1960s.

 

"Sasha smokes naked" is a music poetic project that reimagines various decades in the history of music and poetry through a modern lens. Between 2020 and 2021, 15 shows were developed for private and corporate clients, including Skolkovo, RBC, Synchronization, Noodome, and Chekhov Api, with a number of spectators ranging from 50 to 650.

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Outcome

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The event received the highest visitor satisfaction ratings, leading to the development of two more events for the client in 2021.