Client's Brief

Develop a premium event with a "wow" factor for VIP guests and influencers.

​

Execution

Create an interactive audio performance titled "ASMR Garden" that allows spectators to immerse themselves in the essence of the Weleda brand. This experience blends elements of nature and science, offering guests the opportunity to try new products and enjoy ASMR effects.

 

Outcome

The creative concept has been incorporated into the brand's global best practices, and the event received the highest visitor satisfaction ratings. It also garnered significant PR recognition in the media.